The Thinking Studio is a strategic insights agency.


We work in partnership
with our clients

We strengthen brand experience, develop customer centric offers and provide solutions to business problems.

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We are innovators and story tellers. Championing the customer voice throughout organisations in creative and robust ways. We ensure customers are at the heart of business decisions and help to fuel growth.

We are experts in customer panels curating an always on conversation. We embrace both qualitative and quantitative methodologies offering a full service research portfolio.

We’d like to work with you on your next business challenge.


We work as partners
in your business

Each business problem and brief is different. We collaborate to ensure insights are turned into tangible business outcomes.

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One of our greatest strengths is diversity of thought. We are a senior team who, in addition to our research expertise, have worked globally across marketing strategy, advertising and innovation. We’ve been clients ourselves so know how to deliver workable outcomes with you.

Our long standing client relationships are testament to the knowledge and trust we’ve built up. We work with many of the world’s leading brands.


We are a team of senior
marketing professionals

Kathryn Topp is our Founder and Director. A global researcher with over 15 years’ experience. She has worked with blue chip clients across Asia, Europe and the Pacific, helping them to understand their customers and build meaningful business insights.

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She specialises in bringing clients closer to their customers and putting customer thinking at the heart of organisations.

She leads a diverse team of senior researchers and marketing professionals. Collectively the team offers specialist knowledge across research, marketing strategy, innovation, retail, entertainment and FMCG.


We offer a range of bespoke
research products


We’d love to speak with you.
You can find us at

Ground Floor
36 Douglas Street
Auckland 1021


0800 9222 53