The Thinking Studio is a strategic insights agency.
We work in partnership
with our clients
We strengthen brand experience, develop customer centric offers and provide solutions to business problems.Read More
We are innovators and story tellers. Championing the customer voice throughout organisations in creative and robust ways. We ensure customers are at the heart of business decisions and help to fuel growth.
We are experts in customer panels curating an always on conversation. We embrace both qualitative and quantitative methodologies offering a full service research portfolio.
We’d like to work with you on your next business challenge.
We work as partners
in your business
Each business problem and brief is different. We collaborate to ensure insights are turned into tangible business outcomes.Read More
One of our greatest strengths is diversity of thought. We are a senior team who, in addition to our research expertise, have worked globally across marketing strategy, advertising and innovation. We’ve been clients ourselves so know how to deliver workable outcomes with you.
Our long standing client relationships are testament to the knowledge and trust we’ve built up. We work with many of the world’s leading brands.
We are a team of senior
Kathryn Topp is our Founder and Director. A global researcher with over 15 years’ experience. She has worked with blue chip clients across Asia, Europe and the Pacific, helping them to understand their customers and build meaningful business insights.Read More
She specialises in bringing clients closer to their customers and putting customer thinking at the heart of organisations.
She leads a diverse team of senior researchers and marketing professionals. Collectively the team offers specialist knowledge across research, marketing strategy, innovation, retail, entertainment and FMCG.
We offer a range of bespoke
Yabble is the new digital marketplace for insight. It’s where your customers of today and the future share their needs, innovate solutions and build next generation experiences.
Yabble harnesses the power of collaboration to transform traditional research, offering members market insight at their fingertips.
We believe every brief and business challenge is unique which is why we customise our research to get the answers our clients need. Our international outlook, leading edge software and experience across multiple sectors gives us the knowledge to tackle any challenge.
We look forward to sharing our thinking with you.
Is a next generation community panel offer. Easy to use, intuitive, sophisticated tools, optional panel management and a great insight planning programme to help you bring your community to life and your customer voice to the centre of your business decision making.
The digital powerhouse behind our work. The Connection Engine houses, protects and drives our innovative suite of digital tools and panels. It offers leading edge software systems allowing clients to self serve or work with us to deliver great research.